The Caribbean table.
Selected: a confident, food-led identity built around family, texture and everyday use. The actual logo remains unchanged.
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Direction A · selected
The Caribbean table
Sorrel and warm gold, quiet paper surfaces, editorial serif headlines and clear shopping controls. Real ingredients and people provide the culture; decorative tropical motifs are unnecessary.
Direction B · explored
Coast & craft
Deep Atlantic blue, sea-glass white, restrained sans-serif typography and process-led imagery. Clear and authoritative, but less distinctive as a warm family food brand.
Type & rhythm
Georgia display; Helvetica Neue body. Body 16px. 8px spacing rhythm with 12/20px supporting intervals. Compact heroes keep shopping close.
Interaction
One-time default, visible selection, keyboard radio groups, focus rings, accessible drawers and reduced-motion support.
Photography
Existing logo and pack assets retained. Unverified family and source imagery is explicitly marked. New packaging is a written concept, never passed off as current stock.