Privacy policy

1. Introduction

This Privacy Policy explains how Millie’s Moss collects, uses, and shares your personal information when you visit milliesmoss.com, make a purchase, or otherwise interact with our website.

2. Contact Us

If you have any questions about this Privacy Policy, would like more information about our privacy practices, or wish to make a complaint, please contact us using the details below:

Millie’s Moss
620 Western Avenue
London
W3 0TE
United Kingdom

Phone: +44 208 133 1316
Email: support@milliesmoss.com

3. Personal Information We Collect

When you visit the Site, we may collect information about your device, your activity on the Site, and the information needed to process your orders. We may also collect further information if you contact us for customer support.

In this Privacy Policy, personal information means any information that identifies, relates to, or can reasonably be linked to an individual.

Device Information

Purpose of collection: to load the Site accurately for you and to analyse Site usage so we can improve performance and user experience.

Source of collection: collected automatically through cookies, log files, web beacons, tags, and pixels.

Disclosure for business purposes: shared with Shopify.

Personal information collected: browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and information about how you interact with the Site.

Order Information

Purpose of collection: to process and fulfil your order, take payment, arrange shipping, provide order confirmations and invoices, communicate with you, check orders for potential fraud or risk, and where relevant, send product or marketing information in line with your preferences.

Source of collection: collected directly from you.

Disclosure for business purposes: shared with Shopify.

Personal information collected: name, billing address, shipping address, payment information, email address, and phone number.

Customer Support Information

Purpose of collection: to provide customer support and respond to queries or issues.

Source of collection: collected directly from you.

Disclosure for business purposes: may be shared with our customer support providers where necessary.

Personal information collected: depending on the issue, this may include your name, email address, postal address, phone number, and any other information relevant to your enquiry.

4. Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided us with personal information, please contact us so we can take appropriate action.

5. How We Share Personal Information

We share personal information with service providers that help us operate our business, provide our services, and fulfil our contracts with you.

For example, we use Shopify to power our online store and process orders.

6. Behavioural Advertising

We may use your personal information to provide you with relevant marketing communications and advertisements that we believe may be of interest to you.

For example, we use Google Analytics to help us understand how visitors use the Site.

7. Cookies and Tracking Technologies

We use cookies and similar technologies on our Site, including:

Essential cookies – necessary for the Site to function properly.
Performance cookies – help us understand how the Site is used and how it performs.
Functional cookies – remember your preferences and improve your experience.
Targeting or advertising cookies – used to deliver relevant advertising on other websites.

8. Do Not Track

Please note that because there is no consistent industry standard for responding to Do Not Track signals, we do not currently change our data collection and usage practices when we detect such a signal from your browser.

9. Your Rights

You may have the right to request access to the personal information we hold about you, and to ask for that information to be corrected, updated, or deleted.

If you would like to exercise any of these rights, please contact us using the details provided above.

10. Data Security

We take reasonable steps to protect your personal information and use appropriate technical and organisational measures to help safeguard it against unauthorised access, loss, misuse, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries outside your own. Where this happens, we take steps to ensure your information is handled in accordance with applicable data protection laws, including the UK GDPR where relevant.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal requirements, or for other operational reasons.